Brands often nick their audience’s culture to play it back to them, but women need progressive and bold thinking from the brands they’re going to buy.
We believe in creating real change for brands, through finding and telling their truth, in the most unexpected, creative and surprising way.
We are a team of restless, passionate, creative people helping some of the world’s most exciting brands to drive change.
Over the years, we’ve picked up some fairly impressive awards. We were AdAge’s ‘Creative Agency of the Year’, four times, and their ‘Agency of the Decade’, plus the only agency ever to win three Cannes Titanium Grand Prix. Not only that, we created YouTube’s Most Viewed Ad ever.
It’s a big old world and it’s full of CPB offices. From America to Brazil, Europe and China. Take a look at what everyone else is up to, here.
And here’s the team that heads things up in London:
Helen James
Managing Director
Dave Day
Executive Creative Director
David Proudlock
Head of Strategy
Latest news
The Drum Agency Outlook Report: predicting a strong recovery in 2021
Today, trust in brands is at an all time low, with just one-in-three people trusting most of the brands they buy and use (Edelman, 2019). So how do you become a brand that people trust?
Trust is more than just an RTB
Today, trust in brands is at an all time low, with just one-in-three people trusting most of the brands they buy and use (Edelman, 2019). So how do you become a brand that people trust?
‘There’s no wrong way’: inside Ballantine’s marketing line for next generation whisky fans
Ballantine’s, the second-best-selling Scotch whisky in the world, has launched a new campaign across 20 markets as it looks to appeal to a younger, more diverse audience. We catch up with its global head of brand communications, Josh McCarthy, to hear how it created a campaign that’s relevant in every corner of the world.
Why brands need to stop happy washing to win
Anna Salda, Senior Strategist at CPB on the importance of moving away from perfection towards portraying real authenticity, to a world that isn’t perfect but that still inspires.
How can the marketing industry move the dial when it comes to more authentic representation in advertising?
As an industry, authentic representation comes from diversifying the minds in the room where the marketing is made, on sets where creative is realised and in front of the camera as well.
Brands
we’ve changed
