Platform news Here’s to another month of WNOS – our monthly report where we update you on the latest news, trends and tips in Social & Digital – helping to keep you…
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The Case of the Missing Female Carbuyer
In the world of marketing, finding the right balance between purpose and profit has become a subject of ongoing debate. One might wonder what Terry Smith, founder and CEO of Fundsmith, an investment management company, would think about the recent success of the Barbie movie. Mattel’s venture into the theatrical realm aligns with their brand purpose of ‘inspiring the limitless potential of every girl,’ leading to a remarkable 20% surge in their share price since the beginning of 2023. This surge, particularly prominent since late June in anticipation of the film’s release, raises intriguing questions about the interplay between purpose and financial success.
What’s New on Social | November 23
Platform news Here’s to another month of WNOS – our monthly report where we update you on the latest news, trends and tips in Social & Digital – helping to keep you…
What’s New on Social | October 23
Platform news Here’s to another month of WNOS – our monthly report where we update you on the latest news, trends and tips in Social & Digital – helping to keep you…
What’s New on Social | September 23
Platform news Here’s to another month of WNOS – our monthly report where we update you on the latest news, trends and tips in Social & Digital – helping to keep you…
Fashion, ‘Femininity’ and Feminism – an event from WMN
On the 7th September the WMN team hosted a fireside chat at Chief London between our CPB CEO, Helen James and The Guardian’s Associate Fashion Editor, Jess Cartner-Morely. The conversation with Jess…