WHAT IS CREATIVITY?
Let’s start thinking about creativity in its broadest sense.
Let’s stop thinking about creative as a product or a department.
We begin by identifying the ‘real’ problem and then applying creativity to solve it.
Get a bunch of diverse minds to think upstream and see what happens.
Creativity is flexible, collaborative
It is cool, exciting and powerful.
It is the solution that will transform business fortunes.
And it’s the most fun you can have with your clothes on.
Not wanting to get all over dramatic,
but creativity is the cure.
DO DON’T SAY
In this day and age the best is work that socialises, so we bring your brand truth to life and show it in action.
ALWAYS WORKING FRESHER
We are grown up and entrepreneurial and we use a highly collaborative open-source way of working.
TO THINK - TO MAKE - TO DO
We pride ourselves on our creative
enthusiasm, we love solving
problems. But we also make our own
products and do stuff beyond the
call of duty.
CREATIVITY IS THE CURE
We identify your problem and then create the best team. And the right people to solve it in the most impactful and effective way possible.
We don't think of ourselves as an advertising agency, we are a creative agency. They might sound like the same thing, but there is a distinct difference. There are plenty of agencies all over the place that do ads, and find joy in just doing what has always been done, but that's not us. We think clients and staff deserve more ambition and a better, more engaging end result.
We aim to create culture not advertising.
If you are interested in joining us on our mission tell us why here firstname.lastname@example.org
32 York Way, London N1 9AB
Tel: +44 20 35517701
If you are coming by train or tube, we are right next to King's Cross station just come out of the station and turn left, the first road you hit is York Way.
We are about 100 meters up on the right, just after Costa Coffee.
WARNING: If you put the postcode into a sat nav, unfortunately you will get sent to the very top end of the York Way, right up near Camden.
It’s annoying but now you know.
FOR NEW BUSINESS
Contact Richard @ RPinder@cpbgroup.com
One of the things you will notice about our logo is the ‘elephant.’
It originates from the states way back in the late 1800’s.
The story goes, when they brought
the circus to town, instead of paying for
expensive advertising, they would
literally walk one of the elephants
through town to create buzz
Of course everyone went crazy.
It is so relevant to the way brands must think in this modern era of social impact.
It’s a simple technique that inspires us with all of our clients: we start by finding a brand truth, and then we turn that brand truth into action and literally walk an elephant through town.