Delighted to say we have been named the lead strategy and creative agency for the launch of BetStars, the first dedicated sportsbook offering from Amaya Inc., parent of PokerStars, the world’s biggest online poker room.
The win represents an exciting opportunity to mine our extensive betting category experience built up over the 3.5 years we handled the Paddy Power business.
BetStars’ new sportsbook offering places game-changing category innovation at the heart of its offering. Chris Herd, Global Creative Director at PokerStars, explained: “We’re delighted to be partnering with CP+B for this key launch. Their rich experience in sportbook communications coupled with our gaming pedigree should be a potent combination”.