Strategy specialist and entrepreneur Nicole Frost has joined Crispin Porter + Bogusky as Head of Planning for the agency’s London office. Most recently a strategy consultant on the Argos, Asda and Wilco advertising pitches, Frost also founded Half Pint Chic in her spare time, an exclusive online outlet store offering designer clothes for kids.
Prior to that Frost was a strategic planner at Red Brick Road where she was responsible for the strategic direction of Tesco communication with a budget in excess of £100m. She joins the agency at a period of significant growth with business up 35 per cent year on year following wins that include Diageo, PayPal and the new National Army Museum.
Richard Pinder, CEO UK and International at CP+B commented, “Nicole is that rare breed of person with impressive industry experience across major brands, a finely honed entrepreneurial spirit and a ‘Do, Don’t Say’ attitude that is a perfect fit with our agency spirit.”