Crispin Porter and Bogusky London’s client Turkish Airlines walked away on Friday night with the only ‘Lion’ award from a Turkish brand, at the renowned International Festival of Creativity – for a campaign to mark the airline’s sponsorship of the recent blockbuster movie, ‘Batman vs. Superman’.
The Silver-winning campaign played on the reality that Turkish Airlines flies to more countries in the world than any other airline. So why not introduce Metropolis and Gotham City as new destinations that travellers could book online at turkishairlines.com (with surprising consequences), and celebrate the two cities in official Time Out guides, available at all good airport bookshops.
Turkish Airlines and CP+B’s campaign won the award in the category for ‘Excellence in Partnerships between a Content Producer and a Brand/Product/Talent’. There were no Gold awards in the category, just one Silver (for Turkish Airlines) and two Bronze awards (for Netflix and Procter & Gamble).
Richard Pinder, CEO CP+B UK and International commented, “Analysis has shown there is only a 1.13% chance of winning a Silver Lion at Cannes. This, along with having partnered with our client to in fact win the only Lion for a Turkish brand at Cannes, makes us extremely proud.”