Following his AWEurope, CP+B's CCO expands on his industry observations and what makes him tick. Crispin Porter + Bogusky's chief creative officer, Dave Buonaguidi, appeared on a panel hosted by hs agency at Advertising Week Europe to discuss how important creativity is for brands as well as presenting some of the problems facing the industry.
Richard Pinder, the UK and international chief executive at Crispin Porter & Bogusky, on how agencies can lead the fight to champion creativity beyond the confines of the advertising industry.
Jon Phillips, a business director at Crispin Porter & Bogusky, highlights effective ways of responding to creative feedback from clients.
Ironically popularised for an ad campaign in the 1920s, ‘Often a bridesmaid, never a bride’ still rings true in many agencies today. In an industry where the creative director has long been the centre of attention, who are the people in the shadows propping them up?
Welcome to our first Interview With…
In effort to get to know our neighbourhood, borough and city (not just eat out in Dalston every night, post some pics to Instagram & write about it…) we wanted to talk to some local, East London characters about what they do, and how they keep this city of ours ticking. Whether shaping the community, brainchild behind a new bar/restaurant, making awesome art or insane music – we want to introduce you to the Londoners that we’re following.
Dave Buonaguidi, CEO of CP+B London, reckons it’s all about good karma.
Last week’s news of ad agency Brooklyn Brothers’ acquisition by PR firm Golin was another reminder of the so-called convergence of the two disciplines in today’s always-on world.
Mobile marketplace app letgo has named Crispin Porter + Bogusky London as its creative agency after a competitive pitch for the app, which offers a free platform to buy and sell used goods locally.
The implosion of BHS is a sad indictment of the British High Street. But rather than seeing doom, gloom, and not much boom, we see a huge opportunity. As Mary Portas said this week in the Guardian, BHS failed because it lost relevance. It became a down-market hybrid of M&S and Debenhams.
It’s the time of year for planners to make up weird portmanteau words and indulge in the dark arts of Nostrotrendos. One macro geo-political topic that interests us at CP+B is the dramatically collapsing oil price. Much has been written about the effect this is having have from an economic, political and military point of view. But, it hasn’t really been explored from a consumer culture viewpoint.
Delighted to say we have been named the lead strategy and creative agency for the launch of BetStars, the first dedicated sportsbook offering from Amaya Inc., parent of PokerStars, the world’s biggest online poker room.
The win represents an exciting opportunity to mine our extensive betting category experience built up over the 3.5 years we handled the Paddy Power business.
BetStars’ new sportsbook offering places game-changing category innovation at the heart of its offering. Chris Herd, Global Creative Director at PokerStars, explained: “We’re delighted to be partnering with CP+B for this key launch. Their rich experience in sportbook communications coupled with our gaming pedigree should be a potent combination”.
Not only we like to celebrate good work, but also the good people that have joined us.
We’ve recently got Will Waldron on our on Infiniti team.
Will started his career in 2001 at Cogent Elliot in the Midlands, working on MG Rover and then Land Rover & Jaguar.
He moved to London in 2005 to work at DDB on Volkswagen, then PepsiCo Tropicana. Over 5 years later, he joined Buonaguidi at Karmarama in 2011 to head up the Nintendo, Wells & Young’s and eventually landed the Molson Coors Cobra Beer account....
We’ve got some more great news on Turkish Airlines, but now it’s all about Golf. Get ready to see this new campaign as we went around the world with Turkish Airlines again, but now in a unique journey to explore a new world of golf.