Richard Pinder, UK + International CEO at CP+B commented, “The Cannes Festival of Creativity is the voice we all look to for excellence. The voice we all respect. The team has already taken huge strides to make the festival a powerful force for gender equality in our industry. In 2017 let’s take the next step – update the Lion to a LIONS. It’s what Cannes call their festival, let it be what they now call their award.”
Ali Hanan, founder of Creative Equals added, “Let the new Cannes LIONS sit with pride of place on trophy shelves in every award-winning agency around the world as a constant reminder of the power of parity in our industry – a symbol of advertising’s march towards an era where there will be equal and diverse female representation on juries, and, more importantly, within the creative teams producing the work."