Hate-liking your mates

Everyone has a “friend” who always seems to be on holiday, showing off with a constant stream of pictures in glamourous locations. It’s natural to feel jealous, but etiquette demands a double-tap. Only haters refuse to ‘like’ Instagram photos, others just suck it up and ‘hate-like’. Our latest Captain Obvious spots push FOMO-feeling onlookers to get in on the action, by taking a trip of their own, using Hotels.com’s rewards programme.

Client: Hotels.com
Campaign: Be There. Do That. Get Rewarded.

6s Bumpers

6s Bumpers

6s Bumpers