This film adds a chapter to the story of The Glenlivet, about its belief in being “Original by Tradition”. This time we dramatised how they are always pushing taste forward. The new campaign had to be just as epic as the launch, so we shot it on a giant, fully working treadmill: our protagonist outruns whisky fundamentalists, outsmarts imitators and breaks barriers, and still he never stops. Every sequence was shot with in-camera effects; the model bothy really tumbless off the treadmill and all the mirror columns were custom built for the “imitator” shot. The bar at the end slides into place on top of the oversize treadmill.