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Batman vs. Superman

In this superstar campaign we announced to the world that Turkish Airlines now fly to Gotham and Metropolis.

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Turkish Airlines were sponsoring the new Batman Versus Superman film and wanted to come up with a campaign that made sense of the sponsorship rather than being just a shallow fame driving spend.

The two ads were launched in the pre show to the 2016 Super Bowl, generating huge amounts of buzz and conversation. The full 360 elements of the campaign were designed to ensure we also Widen Your World on Gotham and Metropolis with a Time Out Guide for each and a competition to win a flight to either Gotham or Metropolis (for the premier).

The campaign resulted in 125 million earned media impressions. Over 30 million YouTube views for the ads. Over 25,000 would-be passengers for the inaugural flight. And over 700 news placements, including Mashable, ABC News, Empire, Yahoo News, Vanity Fair, Hollywood Reporter, The Independent, the Daily Mail, Variety and Rolling Stone – who ranked the ads No1 movie commercials in the SuperBowl, a great result both for Turkish Airlines and Warner Bros.