Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners. This week, we’re looking at gender stereotypes…
We believe in creating real change for brands, through finding and telling their truth, in the most unexpected, creative and surprising way.
We are a team of restless, passionate, creative people helping some of the world’s most exciting brands to drive change.
Over the years, we’ve picked up some fairly impressive awards. We were AdAge’s ‘Creative Agency of the Year’, four times, and their ‘Agency of the Decade’, plus the only agency ever to win three Cannes Titanium Grand Prix. Not only that, we created YouTube’s Most Viewed Ad ever.
It’s a big old world and it’s full of CPB offices. From America to Brazil, Europe and China. Take a look at what everyone else is up to, here.
And here’s the team that heads things up in London:
Helen James
Managing Director
Dave Day
Executive Creative Director
David Proudlock
Head of Strategy
Latest news
Rethinking creativity for an ad-funded streaming world
Dave Day, Executive Creative Director at Crispin Porter Bogusky London explores the shift from linear to streaming TV, and the creative opportunities that offers.
The Sex and the City reboot shows why brands should be wary of nostalgia
Brands often nick their audience’s culture to play it back to them, but women need progressive and bold thinking from the brands they’re going to buy.
The Drum Agency Outlook Report: predicting a strong recovery in 2021
Today, trust in brands is at an all time low, with just one-in-three people trusting most of the brands they buy and use (Edelman, 2019). So how do you become a brand that people trust?
Trust is more than just an RTB
Today, trust in brands is at an all time low, with just one-in-three people trusting most of the brands they buy and use (Edelman, 2019). So how do you become a brand that people trust?
‘There’s no wrong way’: inside Ballantine’s marketing line for next generation whisky fans
Ballantine’s, the second-best-selling Scotch whisky in the world, has launched a new campaign across 20 markets as it looks to appeal to a younger, more diverse audience. We catch up with its global head of brand communications, Josh McCarthy, to hear how it created a campaign that’s relevant in every corner of the world.
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