Platform news Here’s to another month of WNOS – our monthly report where we update you on the latest news, trends and tips in Social & Digital – helping to keep you…
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What a Challenger mindset can teach legacy brands targeting women
First published on Marketing Week 1. The fear of female founders Earlier this month, in the latest development to underline a stark gender funding gap in VC land, researchers at the Vienna…
The case for laughter
Brands aren’t trying to be funny any more We’re told laughter is the best medicine. Laughing decreases stress hormones, improves immunity, releases endorphins and even temporarily relieves pain. Plus it’s free, which…
What’s New on Social | March ’23
Platform news Here’s to another month of WNIS – our monthly report where we update you on the latest news, trends and tips in Social & Digital – helping to keep you…
The Importance of Gender-Neutral Language in Marketing
Loved01, the unisex skincare range from singer John Legend which launched last month in the US, is just one recent example of a new swathe of gender-neutral perfume, fashion and beauty care…
Brands Need to See Women as Multifaceted People
I’m not a mother, but I’ve heard once you give birth how the world sees you changes overnight. Who you are as an individual blurs behind your new title: Mum. This attitude…
