International Women‘s Day is upon us and brands all over the globe have been responding to this year’s theme, ‘Break the Bias’. Created for International Women’s Day, but relevant every day, Imagine…
We believe in creating real change for brands, through finding and telling their truth, in the most unexpected, creative and surprising way.
Latest news
New ad campaign tackles everyday gender bias
When you think of a doctor, do you think of a man or a woman? A new ad campaign delves into the assumptions we carry with us Created for International Women’s Day,…
Doctors are Men and Nurses are Women
New Research at Heart of ‘Imagine’ Campaign Finds UK Kids Still Believe in Old Fashioned Gender Roles This International Women’s Month, CPB London delved into the extent that younger children are STILL affected by…
Ad agency CPB London launches ‘Imagine’ campaign to tackle gender bias
Imagine a world where gender makes no difference. That’s the premise behind a new poster campaign by advertising agency CPB London. Called Imagine, it was prompted after a nationwide study found that 39…
Ad of the Day: Tinder lists the green flags that daters should know about
Whether you’re looking for a hook-up or a long-term partner, online dating apps should not just be fun but also safe for all users. Tinder has just dropped a new campaign highlighting…
International Women’s Day campaign by CPB London highlights unconscious gender bias
Research found that children are still affected by gender stereotypes. CPB London has worked with research agency Perspectus Global to assess how children are still affected by unconscious gender bias, creating a…
