Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners. This week, we’re looking at gender stereotypes…

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Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners. This week, we’re looking at gender stereotypes…
Dave Day, Executive Creative Director at Crispin Porter Bogusky London explores the shift from linear to streaming TV, and the creative opportunities that offers.
Brands often nick their audience’s culture to play it back to them, but women need progressive and bold thinking from the brands they’re going to buy.
Today, trust in brands is at an all time low, with just one-in-three people trusting most of the brands they buy and use (Edelman, 2019). So how do you become a brand that people trust?
Today, trust in brands is at an all time low, with just one-in-three people trusting most of the brands they buy and use (Edelman, 2019). So how do you become a brand that people trust?
Ballantine’s, the second-best-selling Scotch whisky in the world, has launched a new campaign across 20 markets as it looks to appeal to a younger, more diverse audience. We catch up with its global head of brand communications, Josh McCarthy, to hear how it created a campaign that’s relevant in every corner of the world.