For decades, the typical rule for many Western countries has been that work is all about the ‘hustle culture’. I remember starting my internship (unpaid in London, I might add) where my…
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Is marketing communications a powerful tool for women’s health outcomes in the UK?
First published on Marketing Week 1. The UK’s Gender Health Gap As we move seamlessly from October’s Menopause and Breast Cancer Awareness Months’ activities into November’s festive marketing flurry, it’s time to…
How London’s Asian food scene is using design to stand out
First published on Creative Review. Cover photo by @wangweiphoto for Mr.Ji restaurant. “The soul never thinkswithout an image”, Aristotle once said. “Food is the key to my heart 🍜🍆🥟🍳🍟🐙🍱🍝🍤🍚🍮🦀🍛🐽”, my Tinder profile once…
What’s New on Social | October ’22
Platform news October Highlights Pinterest Announces New Partnership with Headspace Ahead of World Mental Health Day Pinterest has announced a new global partnership with Headspace, which will see the platform make a…
Is Age the Final Diversity Frontier for Marketers?
First published in Marketing Week Written by Helen James, Managing Director, CPB London With so few people aged over 50 working in marketing, is it any wonder those in their later years…
Breaking Account Management Better
Written by Naomi Beaumont, Business Director, CPB London Account management has a bit of an image problem. It’s so much more than paying for cabs and pressing flesh with clients – even…
