I’m not a mother, but I’ve heard once you give birth how the world sees you changes overnight. Who you are as an individual blurs behind your new title: Mum. This attitude…
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WMN Event Summary
Last week, on the 2nd of March, we celebrated the launch of CPB WMN, our new female forward studio, by inviting an amazing and inspiring group of people to Mortimer House to…
What’s New on Social | February ’23
Platform news Here’s to another month of WNIS – our monthly report where we update you on the latest news, trends and tips in Social & Digital – helping to keep you…
Language and Bias – How the world speaks ‘double standard’
For International Women’s Day 2023, we wanted to call out the sexism and stereotyping hidden in everyday language. For example, ‘Player/Slut’, ‘Ambitious/Pushy’, or ‘Assertive/Bossy’. Couplets where the female descriptor is an unmistakably…
An ode to CX
The brutality of the sale is shooting brands in the foot They say true love isn’t transactional, so relationships shouldn’t be either. But all transactions involve a relationship, so as marketers courting…
Unwrapping the Gender Pay Gap
Last week the World Economic Forum highlighted the fact that women in the UK take home on average £564 per month less than men due to the gender pay gap. That’s concerning…
