Written by Helen James, MD, CPB London Women also make up 50% of our industry, however, that’s not being reflected in creative departments. Just a third of creatives are female and what’s…
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From moments to movements: To truly have an impact brands need to understand the difference
If brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon. First published on Marketing Week Roe v Wade 2.0. Euros…
What’s New on Social | July ’22
Platform news Instagram tests ditching video posts in favor of Reels The company says the change, which is currently being tested with select users around the world, is part of Instagram’s plan…
Calling all future business leaders
Applications close 31st of August Applications are now open for our 4th Creative Equals Business leadership programme! Co-founded by our Managing Director Helen James, it was built to give women, non binary…
TGL shatters stereotypes of whisky drinkers
First published on Bite | Creative Brief The new campaign from CPB London takes challenges cliches and stereotypes When you think of a whisky drinker, what comes to mind? An old white…
Death of the high heel
First published on Marketing Week It wasn’t too long ago that I would squeeze my feet into heels (admittedly it’s been a while since a stiletto) and march to the office. Those…
