We are reaching a tipping point. Black owned businesses already face a system set up against them. And now have been the hardest hit by Corona-Virus. We urgently need to do something now or it will get worse. Even less sales, profits, employment size and survival probabilities. Lacking even more the resources and investors to succeed.
We believe in creating real change for brands, through finding and telling their truth, in the most unexpected, creative and surprising way.
Latest news
Are these the best mobile ads ever? The art of selling a cellphone
From Nokia’s breakthrough moments to Apple’s creative genius, we talk to top creatives about what they consider the most creative smartphone ads ever made. Across TV, OOH and print, mobile advertising –…
Covid Comfort Blankets: A creative solution to bring separated loved ones together
Emerging artist Jess Warby has collaborated with ad agency Crispin Porter Bogusky (CPB) to create a series of comfort blankets for people separated from loved ones during the pandemic. The idea for the ‘Covid Comfort Blankets’…
How do you solve a problem like… keeping clients up to speed?
Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. TikTok. The crumbling of the cookie.…
‘Half an ad’ takes Ballantine’s low-alcohol messaging into the void
Scotch whisky brand Ballantine’s is promoting a new low-alcohol variant of the tipple in literal fashion with ‘Half the alcohol, all the character’. Ballantine’s Light is just 20% alcohol by volume, half…
Imposter syndrome and ‘frozen’ careers: how the pandemic is hitting adland’s women
The changes to work culture caused by Covid has knocked women’s confidence for six. Many women and men have experienced imposter syndrome at some time in their lives – that niggling feeling…
