Good Death

Marie Curie

Not your stereotypical Father’s Day

The Glenlivet

She Breathes

ASICS

Imagine a world…

International
Women’s Day

Green Flags Only

Tinder

Half an ad

Ballantine’s

Breaking walls

The Glenlivet

The disruptor on everyone’s lips

Beauty Pie

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The Case of the Missing Female Carbuyer

In the world of marketing, finding the right balance between purpose and profit has become a subject of ongoing debate. One might wonder what Terry Smith, founder and CEO of Fundsmith, an investment management company, would think about the recent success of the Barbie movie. Mattel’s venture into the theatrical realm aligns with their brand purpose of ‘inspiring the limitless potential of every girl,’ leading to a remarkable 20% surge in their share price since the beginning of 2023. This surge, particularly prominent since late June in anticipation of the film’s release, raises intriguing questions about the interplay between purpose and financial success.