Scotch whisky brand Ballantine’s is promoting a new low-alcohol variant of the tipple in literal fashion with ‘Half the alcohol, all the character’. Ballantine’s Light is just 20% alcohol by volume, half…
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Imposter syndrome and ‘frozen’ careers: how the pandemic is hitting adland’s women
The changes to work culture caused by Covid has knocked women’s confidence for six. Many women and men have experienced imposter syndrome at some time in their lives – that niggling feeling…
Why nobody cares about your CSR claims, and how to electrify your plan
Anna Salda, Senior Strategist at Crispin Porter + Bogusky London identifies five ways to get brands’ responsible messages noticed. CSR, or Purpose as it is known more often these days, is of…
How do you solve a problem like… gender stereotypes in advertising?
Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners. This week, we’re looking at gender stereotypes…
Rethinking creativity for an ad-funded streaming world
Dave Day, Executive Creative Director at Crispin Porter Bogusky London explores the shift from linear to streaming TV, and the creative opportunities that offers.
The Sex and the City reboot shows why brands should be wary of nostalgia
Brands often nick their audience’s culture to play it back to them, but women need progressive and bold thinking from the brands they’re going to buy.
