Whether you’re looking for a hook-up or a long-term partner, online dating apps should not just be fun but also safe for all users. Tinder has just dropped a new campaign highlighting its safety features that aim to make the user experience as positive as possible.
‘Green Flags Only,’ by CPB London and director India Harris, heroes the practical features that singletons can use to ensure that they are always in control when using the app such as ‘Photo Verification,’ which ensures members are genuine; ‘Block Contacts,’ to avoid the dread of seeing an ex; and ‘Video Chat,’ which facilitates a pre-IRL date.
Having worked in the telco industry for the last six years, I love the way that this ad pokes fun at the loyalist bIt’s a colorful, high-energy campaign targeted at gen Z users with bold graphics, a popular social media-style voiceover and a catchy upbeat soundtrack.
The project will run for a month in the UK, Germany, France and Spain, and will be amplified on TikTok, Snap, Instagram, YouTube and Pinterest.
This article was originally posted in the Drum.