Thinking

50% of our planet identifies as female. So how do we ensure the work we make represents our audience?

From moments to movements: To truly have an impact brands need to understand the difference

Are these the best mobile ads ever? The art of selling a cellphone

Imposter syndrome and ‘frozen’ careers: how the pandemic is hitting adland’s women

Why nobody cares about your CSR claims, and how to electrify your plan

Question Mark

How do you solve a problem like… gender stereotypes in advertising?

TV Wall

Rethinking creativity for an ad-funded streaming world

Sex & The City CPB London

The Sex and the City reboot shows why brands should be wary of nostalgia