The Age of Age
The argument for more and better representations of mid-life+ women in advertising.
As women grow older, they find themselves underrepresented in advertising and feel increasingly invisible to brands.
80% of the UK's wealth is held by those over 50, and the majority will be in female hands by 2025. Brands under-targeting women over 50 is nothing new, and the commercial potential for winning them over is clearer than ever. So why aren’t brands capitalising?
CPB London is combining our brand-new proprietary industry research into gendered ageism with our years of championing female empowerment in marketing, for our latest white paper: The Age of Age.
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- Create Date 4th October 2022
- Last Updated 4th October 2022