Sixty years since the birth of the first Gen Xer, how have the latchkey generation fared?
ᔕ𝕋ίČк 𝕚𝕋 t๏ 𝕋ℍ𝐞 𝓂𝔦ᗪＤ𝕃𝐞Μ𝐚ⓝ
See how we’re disrupting the luxury beauty market with Beauty Pie
We’re a creative collective that like disruptive ideas. Outrageously successful ideas that get talked about and written about.
Selected works
F*ck the planet
Client: HANX
PR Stunt:
Biodegradable Vegan Condoms
Client: HANX
PR Stunt:
Biodegradable Vegan Condoms
Scotch & Summer
Whisky. It’s all leather armchairs and cosy, smoke-filled studies. Something only to be savoured on a dark winter’s evening, probably in cold and flu season…right? WRONG!
Client: The Glenlivet
Campaign:
Scotch & Summer
Whisky. It’s all leather armchairs and cosy, smoke-filled studies. Something only to be savoured on a dark winter’s evening, probably in cold and flu season…right? WRONG!
Client: The Glenlivet
Campaign:
Scotch & Summer
Give a home for good, not just for Christmas
SHP believes that everyone deserves a home for good – especially at Christmas.
Client: Single Homeless Project
PR Installation:
Rethinking Christmas
SHP believes that everyone deserves a home for good – especially at Christmas.
Client: Single Homeless Project
PR Installation:
Rethinking Christmas
Scotch whisky, American attitude
Ballantine’s 7 year old. A brand new Scotch whisky aged in American barrels for a sweeter, bourbon-style finish. It’s the best of Scotland and America, tradition and glamour, tweed and tattoos…you get the idea.
Client: Ballantine's
Campaign:
Scotch Whisky, American Attitude
Ballantine’s 7 year old. A brand new Scotch whisky aged in American barrels for a sweeter, bourbon-style finish. It’s the best of Scotland and America, tradition and glamour, tweed and tattoos…you get the idea.
Client: Ballantine's
Campaign:
Scotch Whisky, American Attitude
We made a beer shampoo
We discovered that hops, wheat and barley all found in beer have beautifying properties and so to give men ‘a beauty product they could relate to’ we created the Beer Beauty series – a new line of branded men’s personal care products. The new range was a perfect demonstration of these properties and celebrated the quality ingredients in every Carlsberg. By taking them from their established sector and launching a product into a completely different one, we took them from a lager brand into a quality leader and innovator.
Client: Carlsberg
Campaign:
Beer Beauty
We discovered that hops, wheat and barley all found in beer have beautifying properties and so to give men ‘a beauty product they could relate to’ we created the Beer Beauty series – a new line of branded men’s personal care products. The new range was a perfect demonstration of these properties and celebrated the quality ingredients in every Carlsberg. By taking them from their established sector and launching a product into a completely different one, we took them from a lager brand into a quality leader and innovator.
Client: Carlsberg
Campaign:
Beer Beauty
Original by tradition
The single malt whisky category looked very ‘same same’; dark, moody and fairly dull. Our brief was to change that up and make it relevant to a wider audience. The result is a brave move forward for The Glenlivet that redefines the whisky category. The visual expression of this is a new brand world, designed to live seamlessly in both digital and print.
The multi-panel design system is versatile and editorial in feel. The system allows different mediums to be combined, with single accent colours – in graphic and photographic elements – unifying each execution. Typography is big, bold, and confident. Branding is delivered solely via prominent packshots. Photography is taken in the moment; these are interesting, diverse people you’d want to hang out with. Boy do they dress well.
Client: The Glenlivet
Campaign:
Original By Tradition
The single malt whisky category looked very ‘same same’; dark, moody and fairly dull. Our brief was to change that up and make it relevant to a wider audience. The result is a brave move forward for The Glenlivet that redefines the whisky category. The visual expression of this is a new brand world, designed to live seamlessly in both digital and print.
The multi-panel design system is versatile and editorial in feel. The system allows different mediums to be combined, with single accent colours – in graphic and photographic elements – unifying each execution. Typography is big, bold, and confident. Branding is delivered solely via prominent packshots. Photography is taken in the moment; these are interesting, diverse people you’d want to hang out with. Boy do they dress well.
Client: The Glenlivet
Campaign:
Original By Tradition
CPB who?
We’re one of the few places that have creative disruption in our DNA. We were born that way.
And when CPB say ‘disruptive’ we mean big, human, emotionally engaging ideas that affect and create culture rather than simply following it. Ideas that real people want to share with their mates and their mums. Stuff that creates buzz in the real world.
It’s a big old world. And it’s full of CPB offices. From America to Brazil, Europe and China. All working together in unique ways for the same purpose. It’s great to be part of it. Have a look at what everyone else is up to, here.
And here are the people who head-up things in London:
Helen James
Managing Director
Dave Day
Executive Creative Director
David Proudlock
Head of Strategy
Latest news
Brands have a vital role to play in shaping the conversation around women’s health
In the world of marketing, finding the right balance between purpose and profit has become a subject of ongoing debate. One might wonder what Terry Smith, founder and CEO of Fundsmith, an investment management company, would think about the recent success of the Barbie movie. Mattel’s venture into the theatrical realm aligns with their brand purpose of ‘inspiring the limitless potential of every girl,’ leading to a remarkable 20% surge in their share price since the beginning of 2023. This surge, particularly prominent since late June in anticipation of the film’s release, raises intriguing questions about the interplay between purpose and financial success.
The (other) Climate Gender Gap
Gender is perhaps the dimension of workplace diversity that has improved most over time. But progress on getting more women into leadership roles is at best slow and steady, and at worst those advancements have flatlined. Why, when the correlation between women at the C-suite level and a business’s profitability is repeatedly proven?
Does Gender Diversity Need a Rebrand?
Gender is perhaps the dimension of workplace diversity that has improved most over time. But progress on getting more women into leadership roles is at best slow and steady, and at worst those advancements have flatlined. Why, when the correlation between women at the C-suite level and a business’s profitability is repeatedly proven?
The Age of Age
The argument for more and better representations of mid-life+ women in advertising. As women grow older, they find themselves underrepresented in advertising and feel increasingly invisible to brands. 80% of the UK’s wealth…
Brand Britain, Reimaging Britishness
Three years on from the UK’s formal departure from the EU – and in the middle of a cost of living crisis and endless political shenanigans – we felt it was a…
Fashion In Flux
In September 2023, the fashion world is coming alive after the pandemic, showing its resilience and creative spirit. Fashion has become more than just clothes; it’s a powerful cultural force that offers…
Brands we’ve changed
