ᔕ𝕋ίČк 𝕚𝕋 t๏ 𝕋ℍ𝐞 𝓂𝔦ᗪD𝕃𝐞Μ𝐚ⓝ

See how we’re disrupting the luxury beauty market with Beauty Pie

We’re a creative collective that like disruptive ideas. Outrageously successful ideas that get talked about and written about.

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Selected works

We made a beer shampoo
Carlsberg Body Lotion & Conditioner

We discovered that hops, wheat and barley all found in beer have beautifying properties and so to give men ‘a beauty product they could relate to’ we created the Beer Beauty series – a new line of branded men’s personal care products. The new range was a perfect demonstration of these properties and celebrated the quality ingredients in every Carlsberg. By taking them from their established sector and launching a product into a completely different one, we took them from a lager brand into a quality leader and innovator.

Client: Carlsberg
Campaign: Beer Beauty

Scotch & Summer
The Glenlivet Carribean reserve Bottle from winter to summer

Whisky. It’s all leather armchairs and cosy, smoke-filled studies. Something only to be savoured on a dark winter’s evening, probably in cold and flu season…right? WRONG!

Client: The Glenlivet
Campaign: Scotch & Summer

F*ck the planet
Client: HANX
PR Stunt: Biodegradable Vegan Condoms

No Home. No Water.
No Home No Water

As climate modellers sound the alarm for a second 40°C peak in August 2022 and with UK heatwaves now 10 times more likely, we wanted to highlight the impact of extreme heat on those experiencing homelessness.

Client: Single Homeless Project
Campaign: No Home. No Water.


Let’s get WSL goals featured on Match of the Day’s “Goal of the Month”!

Client: CPB London partnering with Camden & Islington United
Reactive PR: Online Petition

CPB who?

We’re one of the few places that have creative disruption in our DNA. We were born that way.

And when CPB say ‘disruptive’ we mean big, human, emotionally engaging ideas that affect and create culture rather than simply following it. Ideas that real people want to share with their mates and their mums. Stuff that creates buzz in the real world.

It’s a big old world. And it’s full of CPB offices. From America to Brazil, Europe and China. All working together in unique ways for the same purpose. It’s great to be part of it. Have a look at what everyone else is up to, here.

And here are the people who head-up things in London:

Helen James
Helen James

Managing Director

Dave Day
Dave Day

Executive Creative Director

David Proudlock
David Proudlock

Head of Strategy

Latest news

Getting marketing right, on purpose.

In the world of marketing, finding the right balance between purpose and profit has become a subject of ongoing debate. One might wonder what Terry Smith, founder and CEO of Fundsmith, an investment management company, would think about the recent success of the Barbie movie. Mattel’s venture into the theatrical realm aligns with their brand purpose of ‘inspiring the limitless potential of every girl,’ leading to a remarkable 20% surge in their share price since the beginning of 2023. This surge, particularly prominent since late June in anticipation of the film’s release, raises intriguing questions about the interplay between purpose and financial success.

Brands we’ve changed