ᔕ𝕋ίČк 𝕚𝕋 t๏ 𝕋ℍ𝐞 𝓂𝔦ᗪD𝕃𝐞Μ𝐚ⓝ

See how we’re disrupting the luxury beauty market with Beauty Pie

We’re a creative collective that like disruptive ideas. Outrageously successful ideas that get talked about and written about.

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Selected works

Half an ad
3 mates in bar in "half an ad" for Ballantine's Light by CPB London

The launch campaign for Ballantine’s Light – a new lower-alcohol product from the brand which has become the No.1 Scotch in Europe and the No. 2 Scotch in the world.

Client: Ballantine's
Campaign: Stay True: There's no wrong way

Saving lives one boob at a time

We created a skincare product that reminds young women to feel their boobs in the place that’s best, the shower. Every box of the all-natural and beautifully scented BoobSoap™ came with a checking card showcasing signs and symptoms to be aware of and aimed to make the process of checking your boobs regularly a little simpler.

Client: CoppaFeel!
Campaign: BoobSoap

Double Standards
Client: CPB London
CAMPAIGN: Double Standards

Making money cool again
There's a new money in town

We launched PayPal as ‘New Money’. Our idea was to make them stand for all the positive advancements that have been developed in the payment world, pushing against the old way of doing things, which people saw as a broken financial system. Our anthemic ad followed up with social and digital films put a stake in the ground and shift perceptions. The app saw more downloads than any month or quarter tracked by PayPal, and social conversation sentiment increased significantly from -22% to 33%.

Client: PayPal
Campaign: New Money

The A-Z of Brilliant Britishness

Flying to Gotham and Metropolis
Now flying to Metropolis

In this superstar campaign we announced to the world that Turkish Airlines now fly to Gotham and Metropolis. Sponsoring the new Batman vs Superman film, we wanted to come up with a campaign that made sense of the sponsorship rather than being just a shallow fame driving spend. The two ads were launched in the pre-show to the 2016 Super Bowl. The campaign resulted in 125 million earned media impressions. Over 30 million YouTube views for the ads. And over 700 news placements, including Mashable, ABC News, Empire, Yahoo News, Vanity Fair, Hollywood Reporter, The Independent, the Daily Mail, Variety and Rolling Stone – who ranked the ads No1 movie commercials in the Super Bowl.

Client: Turkish Airlines
Campaign: Batman vs Superman

CPB who?

We’re one of the few places that have creative disruption in our DNA. We were born that way.

And when CPB say ‘disruptive’ we mean big, human, emotionally engaging ideas that affect and create culture rather than simply following it. Ideas that real people want to share with their mates and their mums. Stuff that creates buzz in the real world.

It’s a big old world. And it’s full of CPB offices. From America to Brazil, Europe and China. All working together in unique ways for the same purpose. It’s great to be part of it. Have a look at what everyone else is up to, here.

And here are the people who head-up things in London:

Helen James
Helen James

Managing Director

Dave Day
Dave Day

Executive Creative Director

David Proudlock
David Proudlock

Head of Strategy

Latest news

The Case of the Missing Female Carbuyer

In the world of marketing, finding the right balance between purpose and profit has become a subject of ongoing debate. One might wonder what Terry Smith, founder and CEO of Fundsmith, an investment management company, would think about the recent success of the Barbie movie. Mattel’s venture into the theatrical realm aligns with their brand purpose of ‘inspiring the limitless potential of every girl,’ leading to a remarkable 20% surge in their share price since the beginning of 2023. This surge, particularly prominent since late June in anticipation of the film’s release, raises intriguing questions about the interplay between purpose and financial success.

Brands we’ve changed