ᔕ𝕋ίČк 𝕚𝕋 t๏ 𝕋ℍ𝐞 𝓂𝔦ᗪD𝕃𝐞Μ𝐚ⓝ

See how we’re disrupting the luxury beauty market with Beauty Pie

We’re a creative collective that like disruptive ideas. Outrageously successful ideas that get talked about and written about.

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Selected works

Pitting Messi against Kobe
Lionel Messi and Kobe Bryant in Turkey

To demonstrate Turkish Airlines’ tagline: “flying to more countries than any other airline” we created the ‘Widen Your World’ campaign and launched it in 21 languages and 170 countries as a consumer call-to-action to seek new opportunities and experience a brand new kind of world. We leveraged a pop-cultural phenomenon with the “Kobe vs. Messi: The Selfie Shootout” using the world’s greatest footballer to challenge the world’s greatest basketball player to a battle of selfies. The result? The most viewed YouTube’s ad of all time, and fastest spreading commercial in their history.

Client: Turkish Airlines
Campaign: Kobe vs Messi: The Selfie Shootout

Imagine a world…
Client: International Women's Day
Campaign: Imagine a world...

Scotch & Summer
The Glenlivet Carribean reserve Bottle from winter to summer

Whisky. It’s all leather armchairs and cosy, smoke-filled studies. Something only to be savoured on a dark winter’s evening, probably in cold and flu season…right? WRONG!

Client: The Glenlivet
Campaign: Scotch & Summer

Change gear
CPB-London-MPB-Hero-Loop

A new brand platform and launch campaign to promote MPB – the online destination to buy and sell used photo and video kit. MPB’s mission is to open up the world of visual storytelling in a way that’s good for people and the planet. Pushing for accessibility and sustainability with its circular economy.

Client: MPB
Campaign: Change Gear

I Am Asking For It

Making money cool again
There's a new money in town

We launched PayPal as ‘New Money’. Our idea was to make them stand for all the positive advancements that have been developed in the payment world, pushing against the old way of doing things, which people saw as a broken financial system. Our anthemic ad followed up with social and digital films put a stake in the ground and shift perceptions. The app saw more downloads than any month or quarter tracked by PayPal, and social conversation sentiment increased significantly from -22% to 33%.

Client: PayPal
Campaign: New Money

CPB who?

We’re one of the few places that have creative disruption in our DNA. We were born that way.

And when CPB say ‘disruptive’ we mean big, human, emotionally engaging ideas that affect and create culture rather than simply following it. Ideas that real people want to share with their mates and their mums. Stuff that creates buzz in the real world.

It’s a big old world. And it’s full of CPB offices. From America to Brazil, Europe and China. All working together in unique ways for the same purpose. It’s great to be part of it. Have a look at what everyone else is up to, here.

And here are the people who head-up things in London:

Helen James
Helen James

Managing Director

Dave Day
Dave Day

Executive Creative Director

David Proudlock
David Proudlock

Head of Strategy

Latest news

April 2024

Here’s to another month of WNOS – our monthly report where we update you on the latest news, trends and tips in Social & Digital – helping to keep you constantly in the know. We’ve made a few changes to our tried-and-true recipe, and we hope you love our update as much as we do. 

Brands have a vital role to play in shaping the conversation around women’s health

In the world of marketing, finding the right balance between purpose and profit has become a subject of ongoing debate. One might wonder what Terry Smith, founder and CEO of Fundsmith, an investment management company, would think about the recent success of the Barbie movie. Mattel’s venture into the theatrical realm aligns with their brand purpose of ‘inspiring the limitless potential of every girl,’ leading to a remarkable 20% surge in their share price since the beginning of 2023. This surge, particularly prominent since late June in anticipation of the film’s release, raises intriguing questions about the interplay between purpose and financial success.

The (other) Climate Gender Gap

Gender is perhaps the dimension of workplace diversity that has improved most over time. But progress on getting more women into leadership roles is at best slow and steady, and at worst those advancements have flatlined. Why, when the correlation between women at the C-suite level and a business’s profitability is repeatedly proven?

Does Gender Diversity Need a Rebrand?

Gender is perhaps the dimension of workplace diversity that has improved most over time. But progress on getting more women into leadership roles is at best slow and steady, and at worst those advancements have flatlined. Why, when the correlation between women at the C-suite level and a business’s profitability is repeatedly proven?

The Age of Age

The argument for more and better representations of mid-life+ women in advertising.  As women grow older, they find themselves underrepresented in advertising and feel increasingly invisible to brands. 80% of the UK’s wealth…

Brands we’ve changed