Sixty years since the birth of the first Gen Xer, how have the latchkey generation fared?
ᔕ𝕋ίČк 𝕚𝕋 t๏ 𝕋ℍ𝐞 𝓂𝔦ᗪＤ𝕃𝐞Μ𝐚ⓝ
See how we’re disrupting the luxury beauty market with Beauty Pie
We’re a creative collective that like disruptive ideas. Outrageously successful ideas that get talked about and written about.
Selected works
Redefining Charity
COHERE is not like any other charity. That’s why it needed a digital revamp and a tone of voice to go with it.
Client: COHERE
Visual Identity:
Redefining charity
COHERE is not like any other charity. That’s why it needed a digital revamp and a tone of voice to go with it.
Client: COHERE
Visual Identity:
Redefining charity
An ad you could literally ‘skip’
We launched Captain Obvious in the UK as a means of demonstrating that Hotels.com is the obvious choice for booking a hotel. Obviously. While the launch TV was successful in its own right across all our audiences, it was most successful at engaging with Millennials thanks to a bespoke execution with Channel 4.
Client: Hotels.com
Campaign:
Skip Ad
We launched Captain Obvious in the UK as a means of demonstrating that Hotels.com is the obvious choice for booking a hotel. Obviously. While the launch TV was successful in its own right across all our audiences, it was most successful at engaging with Millennials thanks to a bespoke execution with Channel 4.
Client: Hotels.com
Campaign:
Skip Ad
Glitched a TV ad
To launch the latest Xbox and show gamers we understood them we produced a campaign that challenged their innate ingenuity and rewarded their curiosity with the most complex digital treasure hunt. We inserted a disruptive one-second film in the middle of our nationwide Xbox One TV ads – The Glitch.
Eagle eyed gamers spotted the code and instantly shared, challenged and collaborated to solve the puzzle in under 38 hours reclaiming Xbox’s crown as the ultimate console for gamers.
Client: Xbox
Campaign:
Mascot
To launch the latest Xbox and show gamers we understood them we produced a campaign that challenged their innate ingenuity and rewarded their curiosity with the most complex digital treasure hunt. We inserted a disruptive one-second film in the middle of our nationwide Xbox One TV ads – The Glitch.
Eagle eyed gamers spotted the code and instantly shared, challenged and collaborated to solve the puzzle in under 38 hours reclaiming Xbox’s crown as the ultimate console for gamers.
Client: Xbox
Campaign:
Mascot
We made a beer shampoo
We discovered that hops, wheat and barley all found in beer have beautifying properties and so to give men ‘a beauty product they could relate to’ we created the Beer Beauty series – a new line of branded men’s personal care products. The new range was a perfect demonstration of these properties and celebrated the quality ingredients in every Carlsberg. By taking them from their established sector and launching a product into a completely different one, we took them from a lager brand into a quality leader and innovator.
Client: Carlsberg
Campaign:
Beer Beauty
We discovered that hops, wheat and barley all found in beer have beautifying properties and so to give men ‘a beauty product they could relate to’ we created the Beer Beauty series – a new line of branded men’s personal care products. The new range was a perfect demonstration of these properties and celebrated the quality ingredients in every Carlsberg. By taking them from their established sector and launching a product into a completely different one, we took them from a lager brand into a quality leader and innovator.
Client: Carlsberg
Campaign:
Beer Beauty
Pitting Messi against Kobe
To demonstrate Turkish Airlines’ tagline: “flying to more countries than any other airline” we created the ‘Widen Your World’ campaign and launched it in 21 languages and 170 countries as a consumer call-to-action to seek new opportunities and experience a brand new kind of world. We leveraged a pop-cultural phenomenon with the “Kobe vs. Messi: The Selfie Shootout” using the world’s greatest footballer to challenge the world’s greatest basketball player to a battle of selfies. The result? The most viewed YouTube’s ad of all time, and fastest spreading commercial in their history.
Client: Turkish Airlines
Campaign:
Kobe vs Messi: The Selfie Shootout
To demonstrate Turkish Airlines’ tagline: “flying to more countries than any other airline” we created the ‘Widen Your World’ campaign and launched it in 21 languages and 170 countries as a consumer call-to-action to seek new opportunities and experience a brand new kind of world. We leveraged a pop-cultural phenomenon with the “Kobe vs. Messi: The Selfie Shootout” using the world’s greatest footballer to challenge the world’s greatest basketball player to a battle of selfies. The result? The most viewed YouTube’s ad of all time, and fastest spreading commercial in their history.
Client: Turkish Airlines
Campaign:
Kobe vs Messi: The Selfie Shootout
Flying to Gotham and Metropolis
In this superstar campaign we announced to the world that Turkish Airlines now fly to Gotham and Metropolis. Sponsoring the new Batman vs Superman film, we wanted to come up with a campaign that made sense of the sponsorship rather than being just a shallow fame driving spend. The two ads were launched in the pre-show to the 2016 Super Bowl. The campaign resulted in 125 million earned media impressions. Over 30 million YouTube views for the ads. And over 700 news placements, including Mashable, ABC News, Empire, Yahoo News, Vanity Fair, Hollywood Reporter, The Independent, the Daily Mail, Variety and Rolling Stone – who ranked the ads No1 movie commercials in the Super Bowl.
Client: Turkish Airlines
Campaign:
Batman vs Superman
In this superstar campaign we announced to the world that Turkish Airlines now fly to Gotham and Metropolis. Sponsoring the new Batman vs Superman film, we wanted to come up with a campaign that made sense of the sponsorship rather than being just a shallow fame driving spend. The two ads were launched in the pre-show to the 2016 Super Bowl. The campaign resulted in 125 million earned media impressions. Over 30 million YouTube views for the ads. And over 700 news placements, including Mashable, ABC News, Empire, Yahoo News, Vanity Fair, Hollywood Reporter, The Independent, the Daily Mail, Variety and Rolling Stone – who ranked the ads No1 movie commercials in the Super Bowl.
Client: Turkish Airlines
Campaign:
Batman vs Superman
CPB who?
We’re one of the few places that have creative disruption in our DNA. We were born that way.
And when CPB say ‘disruptive’ we mean big, human, emotionally engaging ideas that affect and create culture rather than simply following it. Ideas that real people want to share with their mates and their mums. Stuff that creates buzz in the real world.
It’s a big old world. And it’s full of CPB offices. From America to Brazil, Europe and China. All working together in unique ways for the same purpose. It’s great to be part of it. Have a look at what everyone else is up to, here.
And here are the people who head-up things in London:
Helen James
Managing Director
Dave Day
Executive Creative Director
David Proudlock
Head of Strategy
Latest news
April 2024
Here’s to another month of WNOS – our monthly report where we update you on the latest news, trends and tips in Social & Digital – helping to keep you constantly in the know. We’ve made a few changes to our tried-and-true recipe, and we hope you love our update as much as we do.
Brands have a vital role to play in shaping the conversation around women’s health
In the world of marketing, finding the right balance between purpose and profit has become a subject of ongoing debate. One might wonder what Terry Smith, founder and CEO of Fundsmith, an investment management company, would think about the recent success of the Barbie movie. Mattel’s venture into the theatrical realm aligns with their brand purpose of ‘inspiring the limitless potential of every girl,’ leading to a remarkable 20% surge in their share price since the beginning of 2023. This surge, particularly prominent since late June in anticipation of the film’s release, raises intriguing questions about the interplay between purpose and financial success.
The (other) Climate Gender Gap
Gender is perhaps the dimension of workplace diversity that has improved most over time. But progress on getting more women into leadership roles is at best slow and steady, and at worst those advancements have flatlined. Why, when the correlation between women at the C-suite level and a business’s profitability is repeatedly proven?
Does Gender Diversity Need a Rebrand?
Gender is perhaps the dimension of workplace diversity that has improved most over time. But progress on getting more women into leadership roles is at best slow and steady, and at worst those advancements have flatlined. Why, when the correlation between women at the C-suite level and a business’s profitability is repeatedly proven?
The Age of Age
The argument for more and better representations of mid-life+ women in advertising. As women grow older, they find themselves underrepresented in advertising and feel increasingly invisible to brands. 80% of the UK’s wealth…
Brand Britain, Reimaging Britishness
Three years on from the UK’s formal departure from the EU – and in the middle of a cost of living crisis and endless political shenanigans – we felt it was a…
Brands we’ve changed
