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Does Gender Diversity Need a Rebrand?

We are reaching a tipping point. Black owned businesses already face a system set up against them. And now have been the hardest hit by Corona-Virus. We urgently need to do something now or it will get worse. Even less sales, profits, employment size and survival probabilities. Lacking even more the resources and investors to succeed.

Trust is more than just an RTB

Today, trust in brands is at an all time low, with just one-in-three people trusting most of the brands they buy and use (Edelman, 2019). So how do you become a brand that people trust?

A very modern production

Changing location for a product shoot is one of myriad ways that the Crispin team has had to adapt activities during the pandemic. This is a story about how the pandemic is changing advertising.