Scotch whisky brand Ballantine’s is promoting a new low-alcohol variant of the tipple in literal fashion with ‘Half the alcohol, all the character’. Ballantine’s Light is just 20% alcohol by volume, half…
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Imposter syndrome and ‘frozen’ careers: how the pandemic is hitting adland’s women
The changes to work culture caused by Covid has knocked women’s confidence for six. Many…
Why nobody cares about your CSR claims, and how to electrify your plan
Anna Salda, Senior Strategist at Crispin Porter + Bogusky London identifies five ways to get…
How do you solve a problem like… gender stereotypes in advertising?
Each week, we ask readers of The Drum, from brands, agencies and everything in between,…
Rethinking creativity for an ad-funded streaming world
Dave Day, Executive Creative Director at Crispin Porter Bogusky London explores the shift from linear to streaming TV, and the creative opportunities that offers.
The Sex and the City reboot shows why brands should be wary of nostalgia
Brands often nick their audience’s culture to play it back to them, but women need progressive and bold thinking from the brands they’re going to buy.
The Drum Agency Outlook Report: predicting a strong recovery in 2021
Today, trust in brands is at an all time low, with just one-in-three people trusting most of the brands they buy and use (Edelman, 2019). So how do you become a brand that people trust?
Trust is more than just an RTB
Today, trust in brands is at an all time low, with just one-in-three people trusting most of the brands they buy and use (Edelman, 2019). So how do you become a brand that people trust?
‘There’s no wrong way’: inside Ballantine’s marketing line for next generation whisky fans
Ballantine’s, the second-best-selling Scotch whisky in the world, has launched a new campaign across 20 markets as it looks to appeal to a younger, more diverse audience. We catch up with its global head of brand communications, Josh McCarthy, to hear how it created a campaign that’s relevant in every corner of the world.
Why brands need to stop happy washing to win
Anna Salda, Senior Strategist at CPB on the importance of moving away from perfection towards portraying real authenticity, to a world that isn’t perfect but that still inspires.
How can the marketing industry move the dial when it comes to more authentic representation in advertising?
As an industry, authentic representation comes from diversifying the minds in the room where the marketing is made, on sets where creative is realised and in front of the camera as well.
A very modern production
Changing location for a product shoot is one of myriad ways that the Crispin team has had to adapt activities during the pandemic. This is a story about how the pandemic is changing advertising.
How to make TV, and advertising, that stands the test of time
Sarah Beatty, Copywriter at Crispin Porter Bogusky on how advertising can keep it real, and…
Creative Circle Awards 2020
We’re delighted to announce that at last night’s Creative Circle virtual ceremony, we picked up…
Virtually perfect: will lockdown lead to an explosion in agencies without an office?
From pitching over Zoom to dreaming up creative from the kitchen table, the pandemic has…
The best of times, the worst of times: Starting a new ad agency job during lockdown
Paul Wilde, Managing Partner at Crispin Porter Bogusky London explains how his formative first few…
Five ways forward for travel brands post-coronavirus
The travel industry has taken an enormous hit since coronavirus hit – with holidays cancelled,…
