For decades, the typical rule for many Western countries has been that work is all about the ‘hustle culture’. I remember starting my internship (unpaid in London, I might add) where my…
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Is marketing communications a powerful tool for women’s health outcomes in the UK?
First published on Marketing Week 1. The UK’s Gender Health Gap As we move seamlessly…
How London’s Asian food scene is using design to stand out
First published on Creative Review. Cover photo by @wangweiphoto for Mr.Ji restaurant. “The soul never…
What’s New on Social | October ’22
Platform news October Highlights Pinterest Announces New Partnership with Headspace Ahead of World Mental Health…
Is Age the Final Diversity Frontier for Marketers?
First published in Marketing Week Written by Helen James, Managing Director, CPB London With so…
Breaking Account Management Better
Written by Naomi Beaumont, Business Director, CPB London Account management has a bit of an…
What’s New on Social | September ’22
Platform news September Highlights YouTube Shorts is gearing up to announce an ad revenue-sharing model…
To close the authority gap, women must realise self-promotion is not a dirty concept
It’s easier said than done but if you’re a female marketer trying to progress into…
50% of our planet identifies as female. So how do we ensure the work we make represents our audience?
Written by Helen James, MD, CPB London Women also make up 50% of our industry,…
What’s New on Social | August ’22
Platform news August Highlights TikTok Tests a New ‘Nearby’ Content Feed, Which Could Become a…
From moments to movements: To truly have an impact brands need to understand the difference
If brands really want to empower women they need to ride the ‘fempowerment’ wave with…
Calling all future business leaders
Applications close 31st of August Applications are now open for our 4th Creative Equals Business…
TGL shatters stereotypes of whisky drinkers
First published on Bite | Creative Brief The new campaign from CPB London takes challenges…
Death of the high heel
First published on Marketing Week It wasn’t too long ago that I would squeeze my…
The Alchemy of Creativity, Blockchain and Social Impact
Earlier this month we held a Christies-led auction at Mondrian Shoreditch, to sell prints from…
What’s New on Social | July ’22
Platform news Instagram tests ditching video posts in favor of Reels The company says the…
Hear from our panelists of Web 3 experts
Back in March, we marked International Women’s Day by launching the ‘IMAGINE’ campaign to highlight…
