Platform news Here’s to another month of WNOS – our monthly report where we update you on the latest news, trends and tips in Social & Digital – helping to keep you…
Latest news
What’s New on Social | September 23
Platform news Here’s to another month of WNOS – our monthly report where we update…
Fashion, ‘Femininity’ and Feminism – an event from WMN
On the 7th September the WMN team hosted a fireside chat at Chief London between…
What’s New on Social | August 23
Platform news Here’s to another month of WNOS – our monthly report where we update…
Getting marketing right, on purpose.
In the world of marketing, finding the right balance between purpose and profit has become a subject of ongoing debate. One might wonder what Terry Smith, founder and CEO of Fundsmith, an investment management company, would think about the recent success of the Barbie movie. Mattel’s venture into the theatrical realm aligns with their brand purpose of ‘inspiring the limitless potential of every girl,’ leading to a remarkable 20% surge in their share price since the beginning of 2023. This surge, particularly prominent since late June in anticipation of the film’s release, raises intriguing questions about the interplay between purpose and financial success.
Brands: give women a sporting chance
Gymbox, Rory McEntee, Brand and Marketing DirectorSpeedo, Kirsty Saddler, VP Global Brand MarketingTinder, Joanna Pons,…
Britain’s doom spiral and seven ways brands can turn the tide
Sad, anxious and a country of glass half empty, Debbie downers heading towards a Doom…
What’s New on Social | April ’23
Platform news Here’s to another month of WNOS – our monthly report where we update…
What a Challenger mindset can teach legacy brands targeting women
First published on Marketing Week 1. The fear of female founders Earlier this month, in…
The case for laughter
Brands aren’t trying to be funny any more We’re told laughter is the best medicine.…
What’s New on Social | March ’23
Platform news Here’s to another month of WNIS – our monthly report where we update…
The Importance of Gender-Neutral Language in Marketing
Loved01, the unisex skincare range from singer John Legend which launched last month in the…
Brands Need to See Women as Multifaceted People
I’m not a mother, but I’ve heard once you give birth how the world sees…
WMN Event Summary
Last week, on the 2nd of March, we celebrated the launch of CPB WMN, our…
What’s New on Social | February ’23
Platform news Here’s to another month of WNIS – our monthly report where we update…
Language and Bias – How the world speaks ‘double standard’
For International Women’s Day 2023, we wanted to call out the sexism and stereotyping hidden…
An ode to CX
The brutality of the sale is shooting brands in the foot They say true love…
