Former W&K, Mother and WCRS creative Dave Day is to move from his current joint ECD role at indie agency Pablo to join the new agency line-up at Crispin Porter Bogusky.
His move comes as CPB London announces a new senior management line up under the leadership and guidance of MD Helen James, newly-returned Chief Creative Engineer Alex Bogusky and global CEO, Erik Sollenberg.
Day joins David Proudlock who recently came on board as Head of Strategy, moving from Inkling Communications after previous stints at WCRS and Cake; June Frangue, Head of Design who joins from BBH; Kristin Armstrong, Head of Production & Operations and most recently in the same role at Havas, and BD100 and Major Players ‘Business Developer of the Year’ Fran Brook, who joins as Head of New Business and Marketing.
Helen James commented, “It’s fantastic to have the opportunity to build out the new CPB offer in London, and to be able to attract such amazing talent across the agency. Dave is the final piece of the puzzle and I’m truly excited about what we can achieve together as a team.”
Day will take up his role at CPB at the beginning of March. Day previously created work for Three’s “Make it right” and “Go Roam/Go Binge” campaigns, Created “The Messenger” for Arla, as well as Acer’s “Open up” work starring Megan Fox and Kiefer Sutherland. “What an opportunity – to contribute to the renaissance of CPB in London. With Bogusky back and Helen and David Proudlock steering the ship, I think we’ve got a great shot”, he commented.
“When Helen introduced me to David Day a couple months back, I was immediately excited about the prospect of him joining CPB,” said Alex Bogusky, Co-Founder and Chief Creative Engineer, CPB. “CPB London isn’t going to be some cookie-cutter agency office. David and Helen have our full support and full autonomy to define CPB London not in US terms but on UK terms. We think it will be brilliant. And we’re looking forward to stealing their ideas and innovation and applying them here.”
This article was originally published in Campaign.