In a world of over-planning and over-manipulation, we find ourselves constantly pulled away from the present moment by the pressures of everyday life, leaving us stuck in a never-ending cycle of work, eat, sleep, and repeat. The freedom to embrace living in the now with passion and spontaneity has never been more invaluable.
Our new brand world celebrates the Spanish way of life, where pasión is the key ingredient to an enjoyable experience.
Our campaign portrays how when you add Pasión, simple can be extraordinary.
We take a look at the familiar things we encounter in our daily lives, and talk directly and passionately about how those same things have the potential to be taken from simple to extraordinary with pasión.