From Scotland to America…in seconds
We saw a perfect creative opportunity to bring a fusion of these two worlds to life. Staying true to our brand platform ‘There’s No Wrong Way’, to target both whisky and bourbon drinkers to trade up or switch.
Working with director Thomas James, we shot a unique ‘one take’ film in our very own Scottish pub-slash-New York dive bar. Over 100 practice runs, a lot of shouting and stress eating of Latvian chocolate later, we got the perfectly choreographed take. Satisfyingly smooth, with an American finish – just like the whisky itself. Check out how we did it (and see how many hidden transformations you can spot) in the ‘Making Of’ content.
Global Edit (42s)