The disruptor on everybody’s lips

This is our sassy, defiant new spot for Beauty Pie, the first ever shopper’s club for beauty addicts where members have access to luxury beauty without the luxury prices. It opens in typical luxe beauty mode, but quickly morphs into an edgy critique of the traditional beauty industry.

Client: Beauty Pie
Campaign: Our Voice

 Effectiveness

98.61%

video completion rate, after just one week the campaign delivered 

4x

site traffic and
membership sign up

1.5M+

impression

 Awards

Successful first
round investment secured

Beauty Pie – Raising Eyebrows, Not Prices

6-Sheet

Beauty Pie – We're the disruptor in everyone's lips

48-Sheet

Digital OOH