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- Redefining Charity
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Redefining Charity

COHERE is not like any other charity. That’s why it needed a digital revamp and a tone of voice to go with it.

Client: COHERE
Visual Identity: Redefining charity

Their work is not about transferring money. It’s about transferring power. Since 2008 they have helped give refugees in East Africa the opportunity to unleash their potential, and determine their future – on their terms.

We worked with COHERE to create a visual identity that is fresh & different from the traditional visual cues of charities, and a new tone of voice to go along with it. 

The new branding was launched across website, social and OOH in Summer 2022.

COHERE KEYVISUAL 1
COHERE KEYVISUAL 2
COHERE KEYVISUAL 1

Brand Guidelines

COHERE Brand Guidelines
COHERE Brand Guidelines
COHERE Brand Guidelines
COHERE Brand Guidelines
No Home. No Water.
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#UnscorableGoal
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