We’re continuing to break walls for The Glenlivet, smashing yet another convention in the world of single malt. To launch their latest exciting innovation, Caribbean Reserve, we’re making Scotch the drink of summer. Taking cues from everything we love about the season – colour, energy, brightness, fun – and opening up the category to a new occasion. With over 300m impressions across the US, Canada & the UK, the campaign has boosted Caribbean Reserve to the top of the whisky innovation charts.
Scotch & Summer
Whisky. It’s all leather armchairs and cosy, smoke-filled studies. Something only to be savoured on a dark winter’s evening, probably in cold and flu season…right? WRONG!
Client: The Glenlivet
Campaign: Scotch & Summer