In these upbeat and edgy spots created with director India Harris, we hero the green flags that daters should look out for – rather than preaching about red flags. Photo Verification, Block List and Video Chat features designed by Tinder’s safety team, to facilitate a pre-IRL date that puts comfort first. Inspired by our Gen Z research, we created a high energy look & refreshingly honest tone – this campaign might be about safety first, but it’s definitely got the fun factor.
Effectiveness
20%
Brand perception improvement
Block List (15s)
Video Chat (15s)
Photo Verification (15s)
Photo Verification – German edit (15s)
Block List – Spanish edit (15s)
Video Chat – French edit (15s)
Hero Edit (42s)