Xbox Glitch CPB London

Glitched a TV ad

To launch the latest Xbox and show gamers we understood them we produced a campaign that challenged their innate ingenuity and rewarded their curiosity with the most complex digital treasure hunt. We inserted a disruptive one-second film in the middle of our nationwide Xbox One TV ads – The Glitch.

Eagle eyed gamers spotted the code and instantly shared, challenged and collaborated to solve the puzzle in under 38 hours reclaiming Xbox’s crown as the ultimate console for gamers.

Client: Xbox
Campaign: Mascot



units sold in first 24 hours of its release

Most successful

launch in Xbox history.


return in media value for every pound spent