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Transform Paypal from a logo into a modern, millennial focused lifestyle brand with a rallying cry? Welcome to New Money.
As a challenger brand, how best to cut through the clutter to drive brand recall in the online travel agent category? The answer was Obvious for Hotels.com.
A forgotten brand truth: The Glenlivet has a history of breaking new ground in the single malt whisky category. It’s Original By Tradition.
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