Marketing to women

Is it about avoiding stereotypes? What about equal representation in ads? Are we accurately depicting multi-dimensional womanhood? If not, is this because of a lack of female leadership in marketing?

Do purposeful brands have a role to play in ‘fempowerment’? What about fledgling brands keen to ride the femvertising wave – are they opportunistic players or cultural trailblazers?Getting marketing to women right means understanding all this and more. It’s multi-layered; it’s complex.

But the one thing that’s crystal clear is the opportunity: By 2030, there will be over 100m more women in the global workforce, with all the additional spending power and influence that implies.

We think it’s time we all upped our game to ensure we are actually speaking with women rather than at them.The F Space is a place to help us get there.

It’s a community of like-minded people (gender is no barrier here) – where everyone has an interest in and commitment to getting marketing to women right for the long haul. We will share new research and insights, encourage discussion and by signing up you’ll also be invited to exclusive community events and see best-in-class work being championed.

Sign up  to join now and stay tuned for more!

Upcoming events

(re)imagine

xxth August

We are looking for creators who are keen to get involved in our forever fundraising campaign in support of three charities; Beyond Equality, Women for Women International’s Ukraine Fund and the Young Women’s Trust.

Click here to get involved.

Roundtable

xxth August

We are looking for creators who are keen to get involved in our forever fundraising campaign in support of three charities; Beyond Equality, Women for Women International’s Ukraine Fund and the Young Women’s Trust.

Click here to get involved.

Past events

imagine an NFT

17th June

We held a live charity auction, lead by Christie’s Auction House – and an expert panel discussion about gender diversity in art, the world of NFT creativity and the potential Web3 offers to create long-lasting social impact.

Click here to read the article.

Roundtable

XXth XXXX

We held a live charity auction, lead by Christie’s Auction House – and an expert panel discussion about gender diversity in art, the world of NFT creativity and the potential Web3 offers to create long-lasting social impact.

Click here to read the article.

Recent work

Featured articles

Calling all future business leaders
Creative Equals Business Header
TGL shatters stereotypes of whisky drinkers
Death of the high heel
Hear from our panelists of Web 3 experts
Break the duality of women
Doctors are Men and Nurses are Women
CPB London Imagine International Women's Day Poster #BreakTheBias
‘Imagine’ campaign, launched to tackle gender bias
CPB London Imagine International Women's Day Poster #BreakTheBias